Czech Pilsner News 2025: A Year of Milestones and Global Recognition

Czech Pilsner, the iconic lager that originated in Plzeň in 1842, continues to captivate beer enthusiasts worldwide. In 2025, the Czech brewing industry has achieved significant milestones, reinforcing its position as a global leader in beer production and culture.

Pilsner Urquell's Global Expansion

In 2024, Plzeňský Prazdroj, the brewery behind Pilsner Urquell, exported nearly two million hectolitres of beer, marking a 10.2% increase from the previous year. This growth underscores the global appeal of Czech Pilsner, with the brewery supplying its products to almost 50 countries, including Germany, Slovakia, South Korea, Vietnam, and the Philippines. The classic Pilsner Urquell remains the flagship export, now available in markets as diverse as Singapore, Mongolia, and Iceland.

Czech Beer Culture's UNESCO Bid

In April 2025, the Czech Beer and Malt Association announced its intention to seek UNESCO recognition for Czech beer culture as an intangible cultural heritage. This initiative aims to honor the nation's rich brewing history, which spans over a millennium and has significantly influenced global beer styles. The bid highlights the cultural importance of beer in the Czech Republic, where it plays a central role in social life and national identity.

Pilsner Urquell at Expo 2025 Osaka

Pilsner Urquell is set to represent Czech craftsmanship at the Expo 2025 world exhibition in Osaka, Japan. As a key partner of the Czech pavilion, the brewery will showcase its brewing heritage by offering visitors freshly tapped Pilsner Urquell, served by bartenders trained in Plzeň. This collaboration underscores the global recognition of Czech Pilsner and its role in promoting Czech culture abroad.

Pilsner Urquell: The Original Beer Experience

Celebrating its second anniversary in 2025, Pilsner Urquell: The Original Beer Experience in Prague offers an immersive journey into the history and brewing process of the world's first pale lager. Located in the former Prague Credit Bank building, the exhibition combines history, culture, and modern technology to provide a sensory exploration of Pilsner Urquell. Visitors can engage with interactive displays, participate in a 360° game zone, and enjoy the Beer Hall, all while learning about the beer's origins and significance.

Pilsner Urquell Master Bartender Competition

The 19th edition of the Pilsner Urquell Master Bartender competition took place in April 2025, highlighting the skills and knowledge of Czech bartenders. The event, held at the Pilsner Brewery in Plzeň and Prague's O₂ Universum, featured participants from both the Czech Republic and Slovakia. The competition emphasizes the importance of proper beer pouring techniques and the overall Pilsner Urquell experience, contributing to the development of Czech beer culture and the bartender profession.

Did you know…?

The Pilsner Urquell Master Bartender competition has been fostering the development of Czech beer culture and enhancing the prestige of the bartender profession since 2006.